Jerrell's Betr Brgr - NY Soho

Located in Soho New York, Jerrell’s is a vibrant burger joint serving 100% Vegan burgers, fries, and shakes. In collab with our friends at HIFI Brands, The Restaurant Design Company envisioned the all-outdoor take out spot with retro-inspired color blocking paint, brand message areas, custom tables, and new lighting--transforming a non-descript building into a giant billboard for burgers on 6th Ave.

Collaborators: HIFI Brands, Branding; Kevin Pineda Gould, Photos